Laird Connectivity (“Laird Connectivity,” “we,” “our,” or “us”) respects
the privacy of your information. This Privacy Policy is designed to
assist you in understanding how we collect, use, share, and safeguard
your information. This Privacy Policy applies to individuals who access
this website or mobile application (“Site”) and the services provided
through our Site (collectively, “Services”).
From time to time, we may change this Privacy Policy. If we do, we will post
an amended version on this webpage. If we make material changes to our
Privacy Policy, we may also notify you by other means, such as sending an
email or posting a notice on our home page. If required by applicable data
protection laws, we will obtain your consent to any material changes. Please
review this Privacy Policy periodically.
Please also refer to our
1. Who is Laird Connectivity?
2. Personal Data We Collect
3. How We Use Your Personal Data
4. How We Share Your Personal Data
5. Cookies and Other Tracking Technologies
6. International Data Transfers
7. Opt-Out Preference Signals
8. Advertising and Marketing Choices
9. Security
10. Third-Party Links
11. Children’s Privacy
12. Your Personal Data and Your Rights – Europe and the United Kingdom Only
13. Notice to Nevada Residents
14. Notice to California Residents
15. Accessibility
1. Who is Laird Connectivity?
Laird Connectivity simplifies wireless connectivity with market-leading RF
modules, internal antennas, IoT devices, and custom wireless solutions. Our
products are trusted by companies around the world for their wireless
performance and reliability. With best-in-class support and comprehensive
product development services, we reduce your risk and improve your
time-to-market. When you need unmatched wireless performance to connect your
applications with security and confidence, Laird Connectivity delivers
– no matter what.
Laird Connectivity’s offices are located at 50 S. Main Street, Ste 1100
Akron, OH 44308. Laird Connectivity is the data controller of all personal
data collected from residents of the European Economic Area or the United
Kingdom.
2. Personal Data We Collect
We collect personal data from you through your use of the Site and Services.
personal data is information that is linked or reasonably linkable to an
identified or identifiable individual. We collect the following types of
personal data:
Personal Data You Provide
We may collect the following personal data that you voluntarily provide to
us in using our Site and Services:
- Create an Account.To create an account, you will provide us
with a username and password for future login purposes. You will also
provide your name, email address, phone number, company information,
country, and zip code. - Contact an Expert.To contact a sales or support expert or to
receive a quote, you will provide us with your name, email address,
phone number, company information, country, zip code, and any other
information you choose to provide in your message. - Subscribe to Updates. To subscribe to our periodic updates, you
will provide us with your name and email address. - Webinar/Event Registration. To register for a webinar or event,
you will provide us with your name, email address, phone number, company
information, country, zip code, and any other information you choose to
provide in your message. - Purchase a Product. To purchase a product, you will provide us
with your name, email address, phone number, physical address, and
company information. - Return Products. To make a return of a product, you will
provide us with your name, email address, phone number, company
information, and product information. - Apply for a Job. To apply for a job through our Site, you will
provide us with your name, phone number, email address, and any other
information you choose to provide in your resume or any other
attachments.
Personal Data as You Navigate Our Site
We automatically collect certain personal data through your use of the Site
and Services and our use of cookies and other tracking technologies, such as
the following:
Usage Information. For example, the
pages on the Site you access, the frequency of access, and what you click on
while on the Site.
- Device Information.For example, hardware model, operating
system, application version number, and browser. - Mobile Device Information. Aggregated information about whether
the Site is accessed via a mobile device or tablet, the device type, and
the carrier. - Location Information. Location information from Site visitors
on a city-regional basis.
To learn more about how we use cookies and to manage your cookie settings,
please see our Cookie Policy.
Personal Data We Collect About You from Other Sources
In some cases, we may receive personal data about you from other sources.
This includes advertising networks, internet service providers, data
analytics providers, government entities, operating systems and platforms,
social networks, and data brokers.
3. How We Use Your Personal Data
We use the personal data we collect to provide the Services to you, to
improve our Site and Services, and to protect our legal rights. In addition,
we may use the personal data we collect to:
- Process your account registration;
- Connect you with an expert;
- Subscribe you to our periodic updates;
- Register you for a webinar or event;
- Process and fulfill your order or return;
- Review your job application;
- Email you our blog posts;
- Contact you regarding our products and services that we feel may be of
interest to you; - Communicate with you about our Site or Services or to inform you of any
changes to our Site or Services; - Provide support;
- Maintain and improve our Site and Services;
· Protect the security and integrity of our Site and Services;
- Investigate, prevent, or take action regarding illegal activities,
suspected fraud, situations involving potential threats to the
physical safety of any person, or violations of our Terms of Use,
and to otherwise fulfill our legal obligations; - Monitor compliance with and enforce this Privacy Policy and any other
applicable agreements and policies;
- Defend our legal rights and the rights of others;
Fulfill any other purposes for which you provide it, or any other
purpose we deem necessary or appropriate;
- Efficiently maintain our business; and
- Comply with applicable law.
4. How We Share Your Personal Data
We may share the personal data that we collect about you in the following
ways:
- With other members of the Laird Connectivity group of companies,
including subsidiaries and holding companies; - With vendors who perform data or Site-related services on our behalf
(e.g., email, hosting, maintenance, backup, analysis, etc.); - With vendors to prepare, deploy and analyze advertising content;
- To the extent that we are required to do so by law;
- In connection with any legal proceedings or prospective legal
proceedings; - To establish, exercise, or defend our or a third party’s legal rights,
including providing information to others for the purposes of fraud
prevention; - With any person who we reasonably believe may apply to a court or other
competent authority for disclosure of that personal data where, in our
reasonable opinion, such court or authority would be reasonably likely
to order disclosure of that personal data; - With any other person or entity as part of any business or asset
sale, equity transaction, merger, acquisition, bankruptcy,
liquidation, or similar proceeding,or in preparation for any of
these events; - With any other person or entity where you consent to the disclosure; and
- For any other purpose disclosed by us when you provide the personal
data or for any other purpose we deem necessary, including to
protect the health or safety of others.
5. Cookies and Other Tracking
Technologies
Like many other
companies, we use cookies and other tracking technologies (such as pixels
and web beacons). To learn more about how we use cookies and to manage your
cookies settings, please see our Cookie Policy.
6. International Data Transfers
We operate internationally and transfer information to the United States for
the purposes described in this policy. The United States may have privacy
and data protection laws that differ from, and are potentially less
protective than, the laws of your country. Your personal data can be subject
to access requests from governments, courts, or law enforcement in the
United States according to the laws of the United States.
For any transfers of personal data from the European Economic Area (EEA),
Switzerland, or the United Kingdom that we make to other entities as
described in this Privacy Policy, we use appropriate safeguards to ensure
for the lawful processing and transfer of the personal data, including, when
appropriate, the use of
standard contractual clauses
approved by the European Commission. To obtain a copy of the safeguards,
contact us at
https://www.lairdconnect.com/legal/personal-data-request
.
7. Opt-Out Preference Signals
The
Site recognizes the Global Privacy Control (“GPC”) signal. If you are using
a browser setting or plug-in that sends an opt-out preference signal to each
website you visit, we will treat that as a valid request to opt out. To
download and use a browser supporting the GPC browser signal, click here:https://globalprivacycontrol.org/orgs.
If you choose to use the GPC signal, you will need to turn it on for each
supported browser or browser extension you use.
Some internet browsers incorporate a “Do Not Track” feature that signals to
websites you visit that you do not want to have your online activity
tracked. Given that there is not a uniform way that browsers communicate the
“Do Not Track” signal, the Site does not currently interpret, respond to or
alter its practices when it receives “Do Not Track” signals.
8. Advertising and Marketing Choices
Depending on your location (and reflecting applicable law), you may have
been asked to indicate your preferences, provide us with your consent
regarding the receipt of such information from us, and indicate how you
would like to receive it.
Wherever you are located, we will send you marketing communications based on
any preferences you may have expressed.
We only want to send you information in which you are interested. For email
communications, you can opt-out and/or manage your preferences by clicking
on the unsubscribe link provided at the bottom of any email you receive from
us. If you do not want to receive these communications or would like to
understand more about other unsubscribe options, please contact us at
https://www.lairdconnect.com/legal/personal-data-request
If we call you with information you do not want to receive, you can advise
us of this during the telephone call.
9. Security
We maintain commercially reasonable security measures to protect the
personal data we collect and store from loss, misuse, destruction, or
unauthorized access. However, no security measure or modality of data
transmission over the Internet is 100% secure. Although we strive to use
commercially acceptable means to protect your personal data, we cannot
guarantee absolute security.
10. Third-Party Links
The Site may contain links that will let you leave the Site and access
another website. Linked websites are not under our control. Except as stated
below, this Privacy Policy applies solely to personal data that is acquired
by us on this Site. We accept no responsibility or liability for these other
websites.
11. Children’s Privacy
The Site is not intended for children under 16 years of age. We do not
knowingly collect, use, or disclose personal data from children under
16.
12. Your Personal Data and Your
Rights – Europe and the United Kingdom Only
If you are in a country in the European Economic Area (EEA) or in the United
Kingdom, you are entitled to the following explanation of the legal bases we
rely on to process your Personal Data and a description of your privacy
rights.
Legal Bases for Processing Your Personal Data
The legal basis for collecting and using the personal data described above
will depend on the personal data concerned and the specific context in which
we collect it.
Consent
We may process your personal data based on your consent such as when you
create an account or when you ask us to send certain kinds of marketing
communications. You have the right to withdraw your consent at any time
without affecting the lawfulness of the processing based on consent before
its withdrawal.
Our Legitimate Interests
We may process your personal data if doing so is necessary for our
legitimate interests and your rights as an individual do not override those
legitimate interests. For example, when we process your personal data to
carry out fraud prevention activities and activities to increase network and
information security, to market directly to you, to expand our business
activities and to improve our services and the content and functionality of
our Site.
To Perform a Contract
We may process your personal data to administer and fulfill contractual
obligations to you.
To Enable Us to Comply with a Legal Obligation
We may process your personal data to comply with legal obligations to which
we are subject. This may include any requirement to produce audited accounts
and to comply with legal process.
Necessary for the Exercise or Defense of Legal Claims
If you bring a claim against us or we bring a claim against you, we may
process your personal data in relation to that claim.
If you have any questions about or need further information concerning
the legal basis on which we collect and use your personal data for any
specific processing activity, please contact us using the “How
to Contact Us” section below.
Your Rights
Access Your Personal Data
You have the right to obtain from us confirmation as to whether or not we
are processing personal data about you and, if so, the right to be provided
with the information contained in this Privacy Policy. You also have the
right to receive a copy of the personal data undergoing processing.
Rectify Your Personal Data
You have the right to ask us to rectify any inaccurate personal data about
you and to have incomplete personal data completed.
Restrict Our Use of Your Personal Data
You have the right to ask us to place a restriction on our use of your
personal data if one of the following applies to you:
- You contest the accuracy of the information that we hold about you,
while we verify its accuracy; - We have used your information unlawfully, but you request us to restrict
its use instead of erasing it; - We no longer need the information for the purpose for which we collected
it, but you need it to deal with a legal claim; or - You have objected to us using your information, while we check whether
our legitimate grounds override your right to object.
Object to Our Use of Your Personal Data
You have the right to object to our use of your personal data where our
reason for using it is based on our legitimate interests or your consent
(rather than when the reason for using it is to perform an obligation due to
you under a contract with us).
Delete Your Personal Data
You can ask us to delete your personal data if:
- We no longer need it for the purposes for which we collected it;
- We have been using it with no valid legal basis;
- We are obligated to erase it to comply with a legal obligation to which
we are subject; - We need your consent to use the information and you withdraw consent;
- You object to us processing your personal data where our legal basis for
doing so is our legitimate interests and there are no overriding
legitimate grounds for the processing.
However, this right is not absolute. Even if you make a request for
deletion, we may need to retain certain information for legal or
administrative purposes, such as record keeping, maintenance of opt-out
requirements, defending or making legal claims, or detecting fraudulent
activities. We will retain information in accordance with the “How
Long Is Your Personal Data Kept” section below.
If you do exercise a valid right to have your personal data deleted, please
keep in mind that deletion by third parties to whom the information has been
provided might not be immediate and that the deleted information may persist
in backup copies for a reasonable period (but will not be available to
others).
Transfer Your Personal Data to Another Service Provider
You may request that we transfer some of the personal data you have provided
to you or another service provider in electronic copy. This applies to
personal data we are processing to service a contract with you and to
personal data we are processing based on your consent.
To exercise any of these rights, please contact us at
https://www.lairdconnect.com/legal/personal-data-request
Make a Complaint
If you have any concerns or complaints regarding our processing of your
personal data, please contact us as described in the “How to Contact
Us” section below and we will do our best to answer any question
and resolve any complaint to your satisfaction.
If, for whatever reason, you feel we do not meet the standards you expect of
us, you are also entitled to make a complaint to your local supervisory
authority:
EU Data Protection Authorities (DPAs)
Swiss Federal Data Protection and Information Commissioner (FDPIC)
Information Commissioner’s Office (United Kingdom)
How Long Is Your Personal Data Kept?
We will retain your personal data for as long as necessary to fulfill the
purposes for which we collect it and as set out in this Privacy Policy and
for the purpose of satisfying any legal, accounting, or reporting
requirements that apply to us.
13. Notice to Nevada Residents
Nevada law allows Nevada residents to opt out of the sale of certain types
of personal information. Subject to several exceptions, Nevada law defines
“sale” to mean the exchange of certain types of personal information for
monetary consideration to another person. We do not currently sell personal
information as defined in the Nevada law. However, if you are a Nevada
resident, you still may submit a verified request to opt out of sales and we
will record your instructions and incorporate them in the future if our
policy changes. You may send opt-out requests to
https://www.lairdconnect.com/legal/personal-data-request
14. Notice to California
Residents
The California Consumer Privacy Act,
as amended by the California Privacy Rights Act of 2020(“CCPA”),
requires that we provide California residents with a privacy policy that
contains a comprehensive description of our online and offline practices
regarding the collection, use, disclosure, sale, sharing, and retention of
personal information and of the rights of California residents regarding
their personal information. This section of the Privacy Policy is intended
solely for, and is applicable only as to, California residents. If you are
not a California resident, this section does not apply to you and you should
not rely on it.
The CCPA defines “personal information” to mean information that identifies,
relates to, describes, is reasonably capable of being associated with, or
could reasonably be linked, directly or indirectly, with a particular
California resident or household. Personal information does not include
publicly available, deidentified or aggregated
information
or lawfully obtained, truthful information that is a
matter of public concern. For purposes of this “Notice to
California Residents” section we will refer to this information as
“Personal Information.”
Notice at Collection of Personal Information
We currently collect and, in the 12 months prior to the Last Updated
Date of this Privacy Policy, have collected the following categories of
Personal Information:
· Identifiers (name, postal address, online identifier, Internet
Protocol address, email address, account name)
- Unique personal identifiers (device identifier; cookies, beacons, pixel
tags, mobile ad identifiers, or other similar technology; customer
number, unique pseudonym or user alias; telephone numbers, or other
forms of persistent or probabilistic identifiers that can be used to
identify a particular consumer or device) - Personal information described in California’s Customer Records statute
(California Civil Code § 1798.80(e)) (telephone number, or credit card
number as well as the categories listed in “Identifiers” category above) - Commercial information (records of personal property, products or
services purchased, obtained or considered; other purchasing or
consuming histories or tendencies; or other commercial information) - Internet or other electronic network activity information (browsing
history; search history; and information regarding consumer’s
interaction with website, application or advertisement) - Professional or employment-related information (including employment
history) - Education information
We collect Personal Information directly from California residents and from
advertising networks, internet service providers, data analytics providers,
government entities, operating systems and platforms, social networks, and
data brokers. We do not collect all categories of Personal Information from
each source.
In addition to the purposes stated above in the Section “How We Use
Your Information”
we currently collect and have collected the above categories of Personal
Information for the following business or commercial purposes:
· Auditing related to counting ad impressions to unique visitors,
verifying positioning and quality of ad impressions, and auditing
compliance with this specification and other standards
· Helping to ensure security and integrity to the extent the use of
your Personal Information is reasonably necessary and proportionate for
these purposes
- Debugging to identify and repair errors that impair existing intended
functionality - Performing services, including maintaining or servicing accounts,
providing customer service, processing or fulfilling orders and
transactions, verifying customer information, processing payments, or
providing similar services - Undertaking internal research for technological development and
demonstration - Undertaking activities to verify or maintain the quality or safety of a
service or device that is owned, manufactured, manufactured for, or
controlled by us, and to improve, upgrade, or enhance the service or
device that is owned, manufactured, manufactured for, or controlled by
us - Advancing our commercial or economic interests, such as by inducing
another person to buy, rent, lease, join, subscribe to, provide, or
exchange products, goods, property, information, or services, or
enabling or effecting, directly or indirectly, a commercial transaction
Sale, Sharing, and Disclosure of Personal Information
The CCPA defines “sale” as the transfer of Personal Information for
monetary or other valuable consideration. Although we do not “sell”
Personal Information as that term may be commonly interpreted, we engage
in online activities that may constitute a sale or a share of Personal
Information under California law. This may include showing you
advertisements on other websites.
The following table identifies the categories of Personal Information that
we sold or shared to third parties in the 12 months preceding the Last
Updated Date of this Privacy Policy and, for each category, the categories
of third parties to whom we sold or shared Personal Information:
Category of Personal Information |
Categories of Third Parties |
Unique personal identifiers (device identifier; cookies, beacons, pixel tags, mobile ad identifiers, or other similar technology; customer number, unique pseudonym or user alias; telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device) |
Advertising networks; data analytics providers |
We sold or shared Personal Information to third parties to advance our
commercial or economic interest.
The following table identifies the categories of Personal Information
that we disclosed for a business purpose in the 12 months preceding the
Last Updated Date of this Privacy Policy and, for each category, the
categories of recipients to whom we disclosed Personal Information.
Category of Personal Information |
Categories of Recipients |
Identifiers (name, postal address, online identifier, Internet Protocol address, email address, account name) |
Cloud data storage providers; attorneys |
Commercial information (records of personal property, products or services purchased, obtained or considered; other purchasing or consuming histories or tendencies; or other commercial information) |
Cloud data storage providers |
Professional or employment-related information (including employment history) |
Attorneys |
We disclosed Personal Information for the following business or
commercial purposes:
- Helping to ensure security and integrity to the extent the use of your
Personal Information is reasonably necessary and proportionate for these
purposes - Performing services, including maintaining or servicing accounts,
providing customer service, processing or fulfilling orders and
transactions, verifying customer information, processing payments, or
providing similar services
We do not knowingly collect, sell, or share the Personal Information of
consumers under 16 years of age.
We do not use Sensitive Personal Information for purposes other than
those allowed by the CCPA and its regulations.
Retention of Personal Information
We retain your Personal Information for as long as necessary to fulfill the
purposes for which we collect it, such as to provide you with the service
you have requested, and for the purpose of satisfying any legal, accounting,
contractual, or reporting requirements that apply to us.
If you are a California resident, you have the following rights with
respect to your Personal Information:
(1) The right to know what Personal Information we have collected about
you, including the categories of Personal Information, the categories of
sources from which we collected Personal Information, the business or
commercial purpose for collecting, selling or sharing Personal
Information (if applicable), the categories of third parties to whom we
disclose Personal Information (if applicable), and the specific pieces
of Personal Information we collected about you;
(2) The right to delete Personal Information that we collected from you,
subject to certain exceptions;
(3) The right to correct inaccurate Personal Information that we maintain
about you;
(4) If we sell or share Personal Information, the right to opt out of the
sale or sharing;
(5) If we use or disclose sensitive Personal Information for purposes other
than those allowed by the CCPA and its regulations, the right to limit our
use or disclosure; and
(6) The right not to receive discriminatory treatment by us for the
exercise of privacy rights the CCPA confers.
How to Submit a Request to Know, Delete, and/or Correct
You may submit a request to know, delete, and/or correct to
https://www.lairdconnect.com/legal/personal-data-request
or by calling us toll free at 1-866-433-4300.
If you submit a request to delete online, you may be asked to confirm
separately that you want your Personal Information deleted.
If you are submitting a request on behalf of a California resident,
please submit the request through one of the designated methods
discussed above. After submitting the request, and if the request is not
subject to an exemption or exception, we will require additional
information to verify your authority to act on behalf of the California
resident.
Our Process for Verifying a Request to Know, Delete, and/or Correct
We will comply with your request upon verification of your identity and, to
the extent applicable, the identity of the California resident on whose
behalf you are making such request.
We will verify your identity either to a “reasonable degree of certainty” or
a “reasonably high degree of certainty” depending on the sensitivity of the
Personal Information and the risk of harm to you by unauthorized disclosure,
deletion, or correction as applicable. To do so, we will ask you to verify
data points based on information we have in our records concerning you.
Right to Opt Out of Sale or Sharing of Personal Information
If you are a California resident, you have the right to direct us to stop
selling or sharing your Personal Information.
You may submit a request to opt out of sales or sharing through our
interactive webform available by clicking
https://www.lairdconnect.com/legal/personal-data-request.
If you have enabled privacy controls on your browser (such as a plugin), we
will also treat that as a valid request to opt out. Please see the
Opt-Out Preference Signals
section above for more information.
Shine the Light Law
We do not disclose personal information obtained through our Site or
Services to third parties for their direct marketing purposes. Accordingly,
we have no obligations under California Civil Code § 1798.83.
15. Accessibility
We are committed to ensuring this Privacy Policy is accessible to
individuals with disabilities. If you wish to access this Privacy Policy in
an alternative format, please contact us as described below.
16. How to Contact Us
To contact us for questions or concerns about our privacy policies or
practices please
contact us at
https://www.lairdconnect.com/legal/personal-data-request
or write to us at:
Laird Connectivity
50 S. Main Street, Ste 1100
Akron, OH 44308